Finding Your Event Venue Business Niche: Lessons from Studio 1928

Opening an event venue business is exciting, but let's be real - it's also a huge decision with a lot of moving parts. When we started Studio 1928, we had to figure out exactly what kind of space we wanted to create and who we wanted to serve. Trust me, this is a crucial step.

Size, Location & The Essentials

First things first—how big is your space, and where is it? The size of your venue directly impacts the types of events you can host. Micro weddings? You don’t need a massive ballroom, but you do need something intimate and elegant. Corporate events? They’ll want space for seating and presentations.

Location matters too. Are you in the heart of the city, easily accessible, or tucked away like a hidden gem? Parking is another huge factor. Trust me, guests will appreciate not having to fight for a spot.

Then there are the must-haves:

✔ Bathrooms – More guests = more restrooms. Don’t underestimate this!

✔ Lighting – Natural light for photography? Dim ambiance for parties? It all matters.

✔ Interior Flexibility – Can you rearrange seating? Have a kitchen or prep area? A flex room for bridal suites or VIP lounges? These little details make a space so much more appealing to renters.

Picking Your Niche: What Kind of Events Do You Want In Your Space?

This is where the fun begins. Not all event spaces are created equal, so think about who you want to serve.

At Studio 1928, we cater to:

🎉 Birthday celebrations & milestone events – People love stylish, intimate spaces to celebrate.

💍 Micro weddings & engagement parties – Aesthetic + romance = bookings!

🏢 Corporate events & training sessions – Business professionals need venues too.

📸 Photography sessions & content creation – Good lighting and flexible backdrops make a difference.

🎤 Workshops, pop-ups, & networking events – Creative entrepreneurs need space to bring their ideas to life.

Defining your niche early helps with branding, marketing, and standing out from the competition. If your space can do it all—great! If you specialize in one type of event, that's cool too. Just make sure your design, amenities, and pricing reflect your target audience.

Final Thoughts

Choosing the right event venue business niche isn’t just about having a pretty space—it’s about making sure the logistics, functionality, and overall vibe align with the events you want to host. If you’re starting your own venue, take time to consider these details. Your future clients (and your stress levels) will thank you later!

At Studio 1928, we’re still evolving, learning, and figuring out how to create the best event experience possible.

If you're on the same journey, we’d love to hear your thoughts!

Drop a comment or let’s connect. 🚀✨